MUSCLER: French verb meaning 'to develop the muscles' UNLIMITED: without restriction.
These two words combined underpin our core values of, continues development without limitation to fear, failure, or excuses.
We equate overcoming life's hurdles with building muscle, meaning both inner character and physical muscle. Continually developing ones self to be strong and resolute.
Being strong is being bold, being bold is being confident...
This is why we do what we do in designing our line to encourage you to CHALLENGE YOURSELF and GET MUSCLER!